Our Mission

JWC builds its own technologies and brands throughout a variety of industries, including fitness, food/coffee, car washes, technology, sustainability, and luxury goods.

JWC also acquires equity in existing businesses, and helps them grow through innovation, licensing, franchising, and/or mergers and acquisitions.

Our Team

Our Companies

Car Washes

JW Car Care has opened 27 car washes across Canada and the US, and plans to build 30 more over the next 5 years.

 JWCC builds car washes for property owners and retailers, including Brookfield, Oxford, Cadillac Fairview, First Capital, Simon Malls, Bloomingdale's, Holt Renfrew, Loblaws, the Four Seasons Hotels, Wholefoods, Taubman,  and others.

JW Car Care’ s new semi-automated and sustainable technology uses patented machines, which can each generate up to $360 per hour per bay by cleaning 12 cars/hour, using only biodegradable soaps, and five to ten times less electricity and water than conventional car washes. For more information please visit jwcarcare.com.

Photostar and Metashop

-Photostar, is a technology company that manufactures automated professional photo studios. Photostar produces its own proprietary hardware and software, generates editorial quality images, and leverages the network effect of social media for distribution.  Photostar works for  brands, celebrities, Hollywood studios, corporations, stores, shopping centres, venues, and agencies.

-Metashop, a venture based on a patented  technology that automatically extracts information from the objects and people in the scene, upon the scene being photographed. When the image is viewed, shared, posted or published, the metadata can instantly be retrieved, and the object can be identified and/or purchased straight from the image.

Latest ventures:

JWC is currently in the Research and Development phase for several new companies, which are on track to launch their first commercial products late 2026, including:

-A Champagne brand.

-A luxury brand focused mainly on leather goods and handbags, with a focus on quality, innovation, craftsmanship and exclusivity.

-Wilsetti.com: Wilsetti is a popular neighbourhood Pizzeria, located in Toronto’s Forest Hill Village, and expanding as a franchise throughout Toronto and in New York City.

-City State: A real estate development inspired by European towns, focused on community living, culture, outdoor activities, sustainability, without cars, and immersed in nature.

JWC also provides venture and investment banking services for small to medium sized companies. JWC generates growth and value mainly by developing the brand until it is ready to be franchised or licensed.

Our Services

For more information about our companies and opportunities, please contact morgan@jwcompanies.com

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